When I first considered indie-publishing, I decided that I wouldn’t create a publishing company. Who needs one? I asked. I’ll do it as myself and that’s that. However, as I mentioned in my last Kindle Roundup post, far too few indie-published books reach the level of professionalism that traditionally published books do. Even before immersing myself in the indie world I knew my books would not be like that.
I needed to be a professional and that meant publishing from a professional company. For that reason, Aia Publishing was born (aia is beech tree in Basque and in a post later this month I’ll explain its significance).
As a publisher, therefore, I now have the responsibility of doing right by my authors (well, author – me). That means hiring out the tasks that don’t interest me (typos bore me, proper comma use puts me into a coma, and my creativity is in no way, shape, or form, visual). For my first endeavors I have a proofreader and a cover artist. I’m doing the formatting, the ISBN stuff, the uploading and promotion on my own, however, as that stuff does interest me. As book sales allow me more budget, future books will be professionally edited before going to the proofreader.
In other words, readers will get a quality product because that’s what will pull them through the book to the end and make them check back for what else I’ve written.
It’s not easy and it requires a dedication to being a businessperson instead of an “artist” but in the long run, I want to earn money from my writing, so I will learn what I need to and work as hard as I have to. And that will bring me success as an artist and a businessperson.
What about you? How do you define art and business in the new publishing world?